Today, I designed the official casting call poster for my short film, and this step made the project suddenly feel real. Making the poster was more than a design exercise, it was my first move toward finding the right actors who can bring my characters to life.


Designing the Poster: My Creative Process

1. Choosing the Visual Style

Since my short film explores the relationship between a human girl and a hologram boy, I wanted the poster to immediately communicate:

  • Technology
  • Emotion
  • Mystery
  • Slight tension between reality and illusion

That’s why I used:

  • A dark futuristic background
  • Soft neon blue light (to hint at holograms)
  • Minimalist typography
  • A clean studio-style character layout

The colour palette matches my film’s overall aesthetic from the moodboard: cool, modern, and slightly melancholic.

2. Featuring the Characters

Even though casting hasn’t begun, I used silhouettes and placeholders to show the two-character dynamic. This allows potential actors to visualize:

  • The type of role
  • The tone of the film
  • The emotional atmosphere

It also keeps the mystery of the AI twist intact.




Why This Poster Matters

Creating the poster was a key part of my planning and development because:

  • It allowed me to define my film visually
  • It helped me organise the casting process
  • It made the project feel official

Posters are often the first impression of a film. By designing mine early, I now have a strong visual identity for my short film before even stepping onto set.